Links and keywords are the top two ranking factors for many search engines. Unfortunately, links and other off-page optimization factors are often the most overlooked elements of an SEO strategy. The reason why they are overlooked is it takes a little more time and energy than optimizing your on-page. Off-page optimization can be the difference between having an okay piece of content that maybe ranks for a keyword, and having a great piece of content that ranks for several different keywords.
Types of Off-Page Optimization
There are two major buckets of off-page optimization:
Link Building
Non-Link Building
Link building is the process of acquiring more links pointing to your website. This usually involves reaching out to site owners and pitching your content.
Non-link building includes activities such as finding unlinked mentions, promoting your content on social media, guest posting, and working with influencers to promote your content.
Here is the List:
